• What is SEO || Search Engine Optimization

    What Is SEO / Search Engine Optimization?

    SEO (Search Engine Optimization)


    All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

    VIDEO: SEO Explained

    New to SEO? Start with this quick and easy to understand video about search engine optimization. It’ll quickly cover the basics:
       
         

    Search Engine Land worked with Common Craft to produce the video, and they have many more great explainer videos like this in the Common Craft video library, so check that out.

    More SEO Advice For Beginners:

    SEO Advice For Beginners

    For more basic but also in-depth advice, our Periodic Table Of SEO Success Factors, shown below, introduces you to all the key concepts you need to know:
    Periodic Table Of SEO
    You can click on the table to view a larger version of it. You can download a copy to print for easy reference!

    Search Engine Land’s Guide To SEO
    As a companion to the table, Search Engine Land’s Guide To SEO explains the ranking factors in more depth, in a tutorial providing tips and advice on implementing them.

    Links to the entire guide are shown below (start at the beginning, and each page will take you to the next):

    Chapter 1: Types Of Search Engine Success Factors
    Chapter 2: Content & Search Engine Success Factors
    Chapter 3: Site Architecture & Search Engine Success Factors
    Chapter 4: HTML Code & Search Engine Success Factors
    Chapter 5: Trust, Authority, Identity & Search Rankings
    Chapter 6: Link Building & Ranking In Search Engines
    Chapter 7: Personalization & Search Engine Rankings
    Chapter 8: Social Media & Ranking In Search Results
    Chapter 9: Violations & Search Engine Spam Penalties
    More SEO Guides & Books
    Another excellent guide is Google’s “Search Engine Optimization Starter Guide.” This is a free PDF download that covers basic tips that Google provides to its own employees on how to get listed. You’ll find it here. Also well worth checking out is Moz’s “Beginner’s Guide To SEO,” which you’ll find here, and the SEO Success Pyramid from Small Business Search Marketing.

    Daily SEO News & Expert SEO Advice
    In addition to daily news stories from our editorial staff, Search Engine Land publishes daily articles from expert contributors that cover SEO issues mainly from an in-the-trenches perspective.  Browse the SEO Channel for the most recent SEO news stories and expert columns, or sign up to receive all of our SEO related content via email.

    Search Engine Land’s SEO Library
    The SEO Library is an area within Search Engine Land that provides a collection of all stories we’ve written on the topic of SEO. We also have sub-categories, including:

    SEO: Blogs & Feeds
    SEO: Cloaking & Doorway Pages
    SEO: Content and Writing
    SEO: Crawling and Robots
    SEO: Domains & URLs
    SEO: Duplicate Content
    SEO: Flash
    SEO: General
    SEO: Image Search
    SEO: Local
    SEO: Mobile Search
    SEO: Redirects & Moving Sites
    SEO: Spamming
    SEO: Submitting & Sitemaps
    SEO: Tagging
    SEO: Titles & Descriptions
    SEO: Video Search
    Also see our related Link Building category and these sub-categories:

    Link Building: Link Bombs
    Link Building: Linkbait
    Link Building: Paid Links
    In addition to covering SEO generally, Search Engine Land also has search engine optimization areas specifically for each of the major search engines:

    Google SEO
    Bing SEO
    Yahoo SEO
    Also within our library is the How To: SEO section, which is devoted to practical tips and tactics about search engine optimization.


  • 5 comments:

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    4. Thanks for explaining this concept!
      The video and infographic was pretty helpful

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    5. Good explanation... search engine optimization is a good way to market your business or company that leads to gain a more customers.
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